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In the competitive online market for hotels these days it is crucial to set your property apart from others in order to drive more hotel bookings. A great way to do this is to tell your story using compelling videos that attract online travel shoppers by conveying what makes your hotel unique. Download this guide to get a glimpse of several winning practices that can help ensure your online video efforts succeed.

Consumers are so involved with mobile devices, both smartphones and tablets, that they don’t need to be in front of a desktop to “go online”; they simply “are online”. The amount of time travel shoppers are spending online is growing exponentially, and it’s translating to the hotel industry as they use their mobile devices to plan their trip and do research. Download this guide to learn how easy it is to create a mobile optimized website and how to leverage mobile devices to tell your hotel’s story.

Attracting business travelers is starting to feel like aiming for a moving target for hoteliers, due to their ever changing preferences and shopping habits. You’ll be surprised to find that they have a lot in common with leisure travelers and are visually driven when it comes to travel shopping. Let us reintroduce you to the new business traveler. Download this guide to learn how to attract this lucrative demographic with visual stories.

This checklist has been designed to help you learn the basics of visual storytelling, and how to use those concepts to help tell your hotel’s story on five of the most popular social networking channels – Facebook, YouTube, Twitter, Pinterest, Instagram. Download now!

How do you create an online experience for travel shoppers that helps them understand just what it would be like to stay at your hotel? If your answer is “show them” – then you’re on the right track! Download this guide to learn how to share your hotel's visual story on five of the most popular social sites.

2012 has been a year of rapid evolution in online hotel marketing and opened up a world of opportunity for 2013. Ensure you are prepared by being up-to-date on the latest hotel marketing trends, predictions and recommended best practices for the New Year. Download our whitepaper to learn everything you’ll need to know when creating your hotel marketing plan for 2013.

The mobile market is booming as travelers are turning to their smartphones and tablets during the shopping journey. With this comes the duty to create an optimized mobile website that offers an enjoyable shopping experience. Download this checklist to put your website to the test and see if you have included all the essential elements for mobile optimization.

To succeed today, hotels should be implementing mobile optimized websites for smartphone and tablet users to create enjoyable shopping and booking experiences that match their needs and expectations. Download this complimentary guide to learn about eight essential elements needed for mobile optimization.

To meet traveler demands as they go through the travel shopping journey, hotel marketers need to ensure a strong, compelling, online experience that reaches and engages them across to web. Download this complimentary guide to learn six easy steps to appeal to travelers throughout the shopping journey.

Hotel shopping has become a journey that involves multiple stages. Understanding this shopping journey can help hotel marketers improve their online presence and conversions. Download this whitepaper to take a walk with a traveler as he goes from dreaming to staying to sharing to learn how to reach travelers like him at every step of the way.

Corporate bookings have become a significant revenue source for many hotels. They represent a great a way to tap into this potentially huge market, and offer your hotel an ideal way to reach these “ready-to-buy” travelers and turn them into customers.

To ensure you’re making the most of corporate booking channels we have put together a 3-step guide to ensure you are showcasing your hotel in its best light.

The mobile revolution is in full-force and tablet usage for hotel shopping is on the rise. Hotels need to think about their customer, how they engage with the hotel and which devices they engage on. Building a multi-platform approach is critical for hotels to survive in the always on world.

The web today extends into the mobile space. We’ve established that the mobile travel market is big – and growing; that travelers prefer mobile websites to mobile apps; and that mobile sites should be optimized to maximize their effectiveness. To maximize your web presence, your hotel needs a mobile site that does everything your traditional website does, and is optimized for viewing on today’s smartphones.

This guide looks at seven important components that your mobile site needs to help you stand out from the crowd and make you a leader in the mobile hotel marketing space.

This new layout provides businesses with updated tools to further customize their pages, highlight what matters most, and manage everything all in one place.
With all the new features, Facebook gives you even more opportunities to tell your hotel’s story in a captivating way and connect with consumers through compelling visuals, interesting text and engaging Apps.

Whether you’re thinking about setting up a hotel Facebook page, have one that you’re looking to enhance, or think you’ve mastered Facebook marketing… you will benefit from learning new ways you can leverage Facebook to engage with hotel guests and travel shoppers!

Given the way travelers shop for hotels online, you need to make it easy for them to explore your hotel through multi-media, connect with you on social media, and access your hotel seamlessly on their smartphone browsers. And they need to be able to do all of these things through all stages of travel. Take a closer look at why these components need to be a part of your hotel marketing tool-kit.

Smartphones are everywhere. It seems like everyone’s got one, and their eyes are glued to them 24/7, whether it’s reading texts and emails, playing games, or most importantly, surfing the web. Travel shoppers are no exception.

Business travel is experiencing continued growth and has become a significant revenue source for many hotels. Corporate Booking Channels and Self-Booking Tools represent a great a way to tap into this huge market. Learn how to target business travelers online.

As travel shopping continues to fragment within the online space to a myriad of channels, devices, and platforms the role of the hotel marketer is becoming increasingly complicated. Today, audiences are jumping from online travel agencies to review sites to social media and so on, using their smartphones, computers and tablets to do so.

It’s increasingly likely that travel shoppers will first encounter and experience your hotel online. From desktops, laptops and hand-held devices, they consume images, reviews and offers so they can evaluate and make a selection.

The mistake some hoteliers make is in underestimating the importance of the travel shopper’s online experience. Increasingly, a hotelier's success will revolve around the stories told and impressions made in this hyper-competitive, virtual marketplace.

The internet has changed the way people research and book hotels. There are more channels, more offers and more opportunities than ever before. Amidst all of this, how do you know where and how to connect with shoppers and get them to book your hotel?

Want to Attract More Travel Shoppers? Tell Your Hotel’s Story with Video
It’s a competitive market online for hotels these days. What can you do to attract online travel shoppers, set your property apart and produce more hotel bookings? The answer, as a growing number of hoteliers have found, is to tell your story in a unique and compelling way -- tell it with video and get that video in front of as many shoppers as possible.

More and more consumers are watching online video when considering a purchase. It’s also one of the most effective online conversion tactics that over 60% of hoteliers are planning to launch this year. But what makes a great hotel video?

Online video is proven to be one of the most effective online conversion tactics for hotels (according to the Hotel E-Business Survey). But more importantly, hotels that are providing rich visual experiences that include video are getting the best sales conversion results online.

Our survey results reveal that the most effective customer experience and conversion tools are a combination of rich media/merchandising tactics and social media-based tactics. Specifically, the marriage of rich visual content like videos and visual hotel tours (with spin, zoom imagery, etc.) with user generated reviews, ratings and rankings. Download the report to learn more.

The world of travel shopping is changing in ways that reflect overall trends in Internet commerce. Online hotel shoppers – like online shoppers more generally – value rich visual content that informs and supports their buying decisions, according to market research. As their expectations grow, they are gravitating to hotels that most effectively present themselves online.

This Distribution Success Kit is designed to help you make the right decision for hotel marketing. It outlines the key indicators of a quality distribution provider and the important questions you should ask when considering a visual content distribution solution

Online travel tools are beginning their next major evolution. The winners in this battle will deploy rich media online experiences to create an immersive online customer experience.

A comprehensive research study by Harris Interactive examining the importance of both quantity and quality of visuals (photos, 360? virtual tours, and videos) to online travel shoppers.

What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.

In a travel market overflowing with options and offers, hoteliers often find it very difficult to differentiate their properties and clarify the unique value they provide. It’s extremely challenging to cut through the online clutter and boost bookings in this economic climate when you don’t fully understand the travel shoppers you are targeting.