This Distribution Success Kit is designed to help you make the right decision for hotel marketing. It outlines the key indicators of a quality distribution provider and the important questions you should ask when considering a visual content distribution solution
Online travel tools are beginning their next major evolution. The winners in this battle will deploy rich media online experiences to create an immersive online customer experience.
A comprehensive research study by Harris Interactive examining the importance of both quantity and quality of visuals (photos, 360? virtual tours, and videos) to online travel shoppers.
What travel shoppers are experiencing on today’s travel sites is an absence of well merchandised hotels. In other words, hotels are not presenting their unique stories and special qualities in a compelling way online. Instead, online searches pull up a series of undifferentiated “listings” that fail to entice shoppers or provide clear incentives to book.
In a travel market overflowing with options and offers, hoteliers often find it very difficult to differentiate their properties and clarify the unique value they provide. It’s extremely challenging to cut through the online clutter and boost bookings in this economic climate when you don’t fully understand the travel shoppers you are targeting.
We have seen a dramatic impact through adding our Virtual Tours to VFM Leonardo’s distribution network! Our Rich Media shows a true sense of our property at every angle and every aspect. It seals the deal for our guests, especially when they can’t do a ‘physical site’ first! People love virtual tours and are coming to expect them! I believe that drives more business back to our brand site. Those who are not utilizing VFM Leonardo’s services are perhaps disappointing their potential clientele!
Ronni Anderson, Director of Sales,
Embassy Suites Nashville Airport
