Three travel industry experts on share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips and advice on how to use it to your advantage.
With the economy expected to start recovering in 2010, hoteliers are presented with an opportunity to come out of the recession strong and be at the forefront when corporate and leisure travel begins to pick up pace. Download these slides and learn how to build an effective, coordinated online hotel marketing plan for 2010 that sets a foundation for the upward journey to prosperity.
In today's economy, travel shoppers are no longer looking for the lowest-priced option; they're looking for the best-priced option – the one that promises them the best experience. Download the slides and learn how you can leverage your online visual presence to gain the travel shopper’s confidence and bookings.
In this webinar, Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research unveils interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.
What differentiates one hotel from another? Online travel shoppers can't tell you. As they search the Web for hotels that match their needs, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. This webinar will explore "differentiation" and why it's so important for hotels to establish a strong position in the minds of active travel shoppers through effective hotel or resort marketing.
Shopping for travel is not a new phenomenon. But the internet has radically changed travel shopping behavior. Today, the information that is sought online is very specific and includes everything from user reviews, price comparison sites, maps, blogs, and rich visual content. So what can you do to ensure that prospective guests find and book your hotel?
Fact: Better merchandised hotels get more bookings. Online merchandising is an ROI-centric strategy that extracts more value from online hotel listings. Simply put, well-merchandised hotels tell an engaging story that effectively converts lookers into bookers.
Having video, virtual tours and photos displayed in VFM Leonardo’s viewer really tells a hotel’s story in an engaging way – from the overall experience down to the specific details. Since the seasons and our hotels are always changing, it’s great that we can update the media in our viewers whenever we want, making sure we are always getting a relevant story out to online travel shoppers.
Ms. Paula Ruark, Director of Sales and Marketing,
TownHouse Inns of Montana
