webinars

In this webinar, our speakers discuss how the growth of mobile usage has created many new opportunities for hotel marketers and what steps they need to take to ensure they’re reaching today’s always-connected travelers.

Speakers:  

• Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• Jed Schneiderman, President, Tapped Networks
• Shannon Pratuch, CEO, Scene Marketing Group

Recorded: April 2013

In this webinar, our speakers discuss how VBrochure can help hotel marketers boost bookings and execute their visual storytelling strategy across many channels and devices.

Speakers:  

• • Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• • Warren Wheatley,Sales Manager, Holiday Inn Guelph Hotel & Conference Centre

Recorded: March 2013

 In this webinar, our speakers explore where and how business travelers shop for and book hotels, how visual stories impact their hotel decisions and offer valuable tips and ideas on how to attract them.

Speakers:  

• • Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• • David Attardi,Vice President, Interactive Marketing, B.F. Saul Company
• • Joff Romoff, Director of Supplier Relations, Global Supplier Management, Concur

Recorded: February 2013

In this webinar, our speakers explore why visual storytelling is important and effective on social media and offer valuable tips and ideas on how hotels can tell visually compelling stories to engage their social media communities.

Speakers:  

• • Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• • Daniel Edward Craig, Founder, Reknown Travel Marketing
• • Danielle Valenchis, Transient Sales Manager, North Point Hospitality

Recorded: January 2013

In this webinar, our speakers will review hotel marketing trends and highlights from 2012, what we have to look forward to in the New Year and how hotels can plan their digital marketing strategies to position themselves for success.

Speakers:

• Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• Craig Perch, Director of Revenue,The Georgian Terrace Hotel
• Glenn Squires, Chief Executive Officer, Pacrim Hospitality Services Inc. Chairman of the Board of Directors, IHG Owners Association

Recorded: December 2012

In this webinar, our speakers explore how How VBrochure can help optimize Hotel Websites for Smartphone and Tablet Users.

Speakers:

• Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• Darryl Walker, Head of eCommerce,Go Native Apartments

Recorded: December 2012

In this webinar, our speakers look explore how consumers shop online today and give tips on how to successfully reach and engage travelers at every stage.

Speakers:

• Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• Richard E. Last, Lecturer in Digital Retailing, University of North Texas, Shop.org Board of Directors, Found of JCPenny.com
• Adelle Gutman, VP Sales, Marketing and Revenue, Library Hotel Collection

Recorded: October 2012

This webinar will explore how hotels can successfully market to and attract more corporate travelers.

Speakers:

• Darlene Rondeau, VP. Best Practices, Online Merchandising at VFM Leonardo
• Sandy Taylor, Director Worldwide Sales Corporate, Government and Travel Agency Programs, Best Western International
• Joff Romoff, Director of Supplier Relations, Global Supplier Management, Concur

Recorded: September 2012

Watch this webinar to learn best practices for using Facebook Timeline to tell hotel stories that reach and engage consumers.

Speakers:

• Zabrina Hossain, Product Manager, Emerging Technologies, VFM Leonardo
• Melissa Bruckler, E-commerce Consultant, Granite Hospitality

Recorded: June 2012

This webinar will explore opportunities for hoteliers to take their hotel marketing mobile – to reach and engage with the growing number of travelers on their smartphones through all stages of travel.

Speakers:

• John McAuliffe, President, VFM Leonardo
• Darryl Walker, e-Commerce Manager, Think Apartments

Recorded: May 2012

In this webinar, learn storytelling techniques that grab the attention of travel shoppers, compel them to click for more, and convert them into guests.

Speakers:

• Lisa Horvat, VP Storytelling & Digital Strategy, Strategic Storytellers Inc.
• Adele Gutman, VP Sales and Marketing, HK hotels

Recorded: March 2012

Watch this webinar to learn how VBrochure can help you tell your hotel’s story in a visual and compelling way online, engage travel and help travel shoppers make their booking decisions.

Speakers:

• Lori Fitzgerald, Director of Marketing and Brand Management, High Peaks Resort

Recorded: May 2012

This webinar will explore opportunities for hotels to enhance their visual merchandising beyond online travel agencies to reach, engage and convert travelers on review and social media sites.

Recorded: Dec 2011

In this webinar we discuss how to use social media and storytelling techniques to reach and convert more travel shoppers with vivid, compelling stories while strengthening the positioning and perceptions of your brand.

Speakers:

• Daniel Edward Craig, Hotel Consultant
• Ron Wallach, Director of Sales & Marketing, Coakley & Williams Hotel Management Company

Recorded: Nov 2011

In this webinar we discuss how to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of your brand.

Speakers:

• Daniel Edward Craig, Hotel Consultant

Recorded: Oct 2011

This webinar will explore opportunities for hotels to enhance their visual merchandising beyond online travel agencies to reach, engage and convert travelers on review and social media sites.

Recorded: Nov 2011

Watch this webinar to learn how VBrochure can help you tell your hotel’s story in a visual and compelling way online, engage travel and help travel shoppers make their booking decisions.

Speakers:

• Elana Palmer, Director of Sales, VFM Leonardo

Recorded: April 2011

In this webinar, speakers will talk about the virtue of online video as a powerful online conversion tool for hoteliers and share stories of real hoteliers leveraging the power of online video to increase bookings.

Speakers:

• John McAuliffe, Chief Marketing Officer, VFM Leonardo
• Elana Palmer, Director of Sales, VFM Leonardo

Recorded: Sept 2010

During this webinar, three travel industry experts on share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips and advice on how to use it to your advantage.

Speakers:

• John McAuliffe, Chief Marketing Officer, VFM Leonardo
• David Attardi, Director of e-Commerce, B.F. Saul & Company

Recorded: June 2010

View this webinar to learn perspectives from three hotel marketing experts on how to harness the incredible power of video across all generations.

Speakers:

• Bonnie Knutson, Professor of Hospitality Business, Michigan State University
• James Hackett, General Manager, Hilton Garden Inn Portland Airport

Recorded: March 2010

Watch this webinar to learn how to build an effective, coordinated online hotel marketing plan for 2010 that sets a foundation for the upward journey to prosperity.

Speakers:

• John McAuliffe, Chief Marketing Officer, VFM Leonardo
• Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research
• Edward Perry, Senior Director of E-Commerce, Worldhotels

Recorded: Nov 2009

During this webinar, viewers will learn how to leverage their online visual presence to gain travel shopper’s confidence and bookings.

Speakers:

• John McAuliffe, Chief Marketing Officer, VFM Leonardo
• Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research

Recorded: Sept 2009

In this webinar, an industry expert unveils interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.

Speakers:

• Henry H. Harteveldt, Vice President and Principal Analyst, Forrester Research

Recorded: Sept 2009

This webinar will explore "differentiation" and why it's so important for hotels to establish a strong position in the minds of active travel shoppers through effective hotel or resort marketing.

Speakers:

• Bonnie Knutson, Professor, The School of Hospitality Business, Michigan State University
• Roger Young, Founder, Plan B Hospitality Consulting

Recorded: June 2009

Shopping for travel is not a new phenomenon. But the internet has radically changed travel shopping behavior. Today, the information that is sought online is very specific and includes everything from user reviews, price comparison sites, maps, blogs, and rich visual content. So what can you do to ensure that prospective guests find and book your hotel?

Fact: Better merchandised hotels get more bookings. Online merchandising is an ROI-centric strategy that extracts more value from online hotel listings. Simply put, well-merchandised hotels tell an engaging story that effectively converts lookers into bookers.