webinars

Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and "salesy."

In this webinar, we discuss how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests.

Hotel marketers are catching on to visual merchandising as an effective way to boost bookings and VBrochure is their tool of choice to do so.

Learn how VBrochure can help you tell your hotel’s story in a visual and compelling way online, engage travel shoppers on a range of sites from corporate booking tools to social media, and help travel shoppers make their booking decisions.

Social media has become a popular resource for travel shopping. This webinar will explore opportunities for hotels to enhance their visual merchandising beyond online travel agencies to reach, engage and convert travelers on review and social media sites like TripAdvisor, Facebook, YouTube and more.

Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy.

In this webinar we discuss how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of your brand.

Hoteliers are reputed to be great storytellers, and social media provides unprecedented platforms and audiences for sharing stories. And yet much of the social media content hotels produce is similar: a bit dull, unmemorable and salesy.

In this webinar we discuss how to use storytelling techniques to grab the attention of travel shoppers, compel them to click for more, and convert them into guests, while at the same time strengthening the positioning and perceptions of your brand.

Social media has become a popular resource for travel shopping. This webinar will explore opportunities for hotels to enhance their visual merchandising beyond online travel agencies to reach, engage and convert travelers on review and social media sites like TripAdvisor, Facebook, YouTube and more.

Hotels of all brands and sizes are catching on to visual merchandising as an effective way to capture the attention (and bookings) of online travel shoppers.

You will learn:

• What our relationships with the world’s largest hotel brands mean for you
• Where and how online travel shoppers research and book hotels
• How other hotels are driving more bookings through visual merchandising

Travel shoppers want to know how a stay at your hotel will enhance their travel experience… or the emotional benefits. Online video has proven to be a powerful medium to extol the emotional benefits of a hotel that will convert a travel shopper to a buyer. Watch this webinar to learn how successful hoteliers are producing, displaying and syndicating video online.

Three travel industry experts on share their perspectives on using online video as a powerful, emotive and persuasive media to reach travel shoppers, and offer tips and advice on how to use it to your advantage.

With the economy expected to start recovering in 2010, hoteliers are presented with an opportunity to come out of the recession strong and be at the forefront when corporate and leisure travel begins to pick up pace. Download these slides and learn how to build an effective, coordinated online hotel marketing plan for 2010 that sets a foundation for the upward journey to prosperity.

In today's economy, travel shoppers are no longer looking for the lowest-priced option; they're looking for the best-priced option – the one that promises them the best experience. Download the slides and learn how you can leverage your online visual presence to gain the travel shopper’s confidence and bookings.

In this webinar, Henry H. Harteveldt, Vice President and Principal Analyst with Forrester Research unveils interesting and fresh research and insights into the role content plays with travel shoppers and how it impacts the five pillars of successful eBusiness.

What differentiates one hotel from another? Online travel shoppers can't tell you. As they search the Web for hotels that match their needs, preferences and perceptions of value, they are confronted with an overwhelming glut of sameness. This webinar will explore "differentiation" and why it's so important for hotels to establish a strong position in the minds of active travel shoppers through effective hotel or resort marketing.

Shopping for travel is not a new phenomenon. But the internet has radically changed travel shopping behavior. Today, the information that is sought online is very specific and includes everything from user reviews, price comparison sites, maps, blogs, and rich visual content. So what can you do to ensure that prospective guests find and book your hotel?

Fact: Better merchandised hotels get more bookings. Online merchandising is an ROI-centric strategy that extracts more value from online hotel listings. Simply put, well-merchandised hotels tell an engaging story that effectively converts lookers into bookers.