Toronto, ON -- May 12, 2011 – Today’s online travel shoppers compare hotels during the research process and are demanding richer visuals that inform and engage. To stay competitive, stand out and win bookings, hotels need to know what competing hotels are doing to visually merchandise online. How many photos do they have? How many virtual tours? Do they have video? VFM Leonardo’s Merchandising Health Index
tool gives hotels access to this information with the ability to find, map and compare their own hotel’s merchandising with hotels in their area.
The Merchandising Health Index shows hotels:
· What other hotels in their area are doing to merchandise online
· How their own visual merchandising compares
· What they need to do to stay competitive and win more bookings
“Arming hotels with the knowledge and tools they need in order to be successful is at the core of what we do. With the competitive intelligence gained from the Merchandising Health Index, hotels know what they can do to improve their online merchandising to increase booking conversions,” said Paolo Boni, President & CEO, VFM Leonardo.
About VFM Leonardo
VFM Leonardo is a technology leader in online visual content management and distribution systems. VFM Leonardo’s VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry including all four global distribution systems (GDSs), Pegasus and travel-related channels including online travel agencies, travel research and supplier web sites, search portals, review, travel editorial and major social media and video sharing sites. VFM Leonardo offers the hotel industry the most effective digital asset management and online merchandising systems available today and effectively reaches tens of millions of consumers monthly with over 1,000,000 visual images (photos, virtual tours and videos) on more than 30,000 travel and social media websites in the VNetwork including Amadeus, Galileo, Sabre, Worldspan, Pegasus, Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and many more for 90,000 hotels worldwide. For more information about VFM Leonardo, visit www.vfmleonardo.com.
Julie Vieth, VFM Leonardo Inc.