Every hotel has a story. What’s yours?
Welcome Genares customer,
Perhaps your hotel has excellent conference facilities, recently renovated guest rooms, or an elaborate ballroom that's perfect for weddings. Whatever your story, online merchandising using rich visual content is the most effective way to tell it.
"VFM Leonardo is a trusted industry leader in online merchandising best practices for hoteliers. We’ve partnered with them to provide our customers with valuable insight into online hotel merchandising and the critical role it plays in their success when competing for bookings online.
- Ursula Rhode, Executive Vice President Global Services, Genares
What is online merchandising?
Think of online travel sites as retail stores with thousands of hotels on their shelves. The hotels that have the most attractive, engaging displays catch the interest of online travel shoppers, while less compelling hotels are overlooked. That’s why merchandising your hotel online is such an important activity.
Learn more about Merchandising >>
How can Genares and VFM Leonardo help you?
Genares has already started exposing your hotel to 30,000+ travel websites by distributing your hotel photos through VFM Leonardo’s VNetwork®, the largest most universally accepted online visual content distribution network for the global travel industry.
But online exposure is not enough. In order to differentiate your hotel, engage the travel shoppers and eventually get them to book with your hotel, we’ve developed a free education program that will walk you through the key steps to successfully merchandise your property.
Who is VFM Leonardo?
VFM Leonardo is a technology leader in online visual content management and distribution systems and efficiently delivers over 1,000,000 visual images to more than 30,000 travel websites for 80,000 hotels worldwide.
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