Many sources prove that online video viewing influences buying behaviour. This holds true for the travel industry. A study that tracked the behavior of online travel shoppers indicated that those viewing video are 89% more likely to book then those who don’t. Why is this? Because video tells a story that lets prospective guests ‘experience’ your hotel as if they’re already there which gives them the confidence to book.
Video is inspirational and engaging by nature. So getting that video out to travel shoppers when they’re looking to book a hotel is a valuable revenue generating strategy. The VBrochure Online Merchandising System is a complete solution that will help you engage in-market travel shoppers everywhere using video.
It’s the best way for us to get our video out there and engage people as they shop around online AND we can add text to complement our media - this makes the experience much more informative. Our goal is to get more bookings and we believe that VBrochure is a cost-effective way to do it.
Jeff Zarrinnam, C.H.A. , Hotel Director,
Hollywood Hotel - The Hotel of Hollywood