When you compare two hotels in the same city on any travel website and they’re both priced the same per night but one displays photos, virtual tours and videos (that effectively inspire and tell that hotel’s story) and the other only displays photos, which hotel is more appealing to you? Research proves it is the hotel using video marketing with virtual tours and videos.
By adding videos to your online hotel listings, you’ll be able to give online travel shoppers more information about your hotel and influence their booking decisions. How do we know? Because 89% of travel shoppers stated that travel related online video influenced their travel purchase decisions (PhoCusWright, 2008).
A study we conducted with a major North American hotel chain tracked the behavior of one million online travel shoppers. The study found that:
White Paper: The Influence of Visuals in Online Hotel Research and Booking Behavior »
GeoBeats Video Distribution Packages include production of a high-quality video, shot on-site at your hotel, a license to the VBrochure™ Ultra Premium Online Hotel Merchandising System and distribution to thousands of online channels in VFM Leonardo's VNetwork.
We have seen a dramatic impact through adding our Virtual Tours to VFM Leonardo’s distribution network! Our Rich Media shows a true sense of our property at every angle and every aspect. It seals the deal for our guests, especially when they can’t do a ‘physical site’ first! People love virtual tours and are coming to expect them! I believe that drives more business back to our brand site. Those who are not utilizing VFM Leonardo’s services are perhaps disappointing their potential clientele!
Ronni Anderson, Director of Sales,
Embassy Suites Nashville Airport