ABOUT US

 

VFM Leonardo is a technology leader in online visual content management and distribution systems. Our core products VScape® and VBrochure™ leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. The VNetwork enables hotels and hotel chains to distribute and display photos, virtual tours and videos in front of millions of in-market travel shoppers online.

 

Our visual content distribution solution currently serves over 1,000,000 images and rich media (virtual tours, video, flash, etc.) for 85,000 hotels worldwide to every GDS (Amadeus, Sabre, Galileo and Worldspan), Pegasus Solutions and over 30,000 travel and travel-related websites including virtually every major online travel agency such as Travelocity, Expedia, Orbitz, Priceline, Concur, and Booking.com, as well as major non-OTA sites such as Tripadvisor, Kayak, Yahoo!, AOL, Google, YouTube and more.

 

VFM Leonardo’s VScape platform is utilized by nearly all major hotel chains and representation companies globally to manage and distribute visual content for their hotels, including Best Western, Carlson, Choice, Fairmont, Hilton, IHG, Leading Hotels of the World, SynXis, TravelClick, Utell, Wyndham and many more.

 

Online Merchandising: The Next Revolution in Travel eBusiness

 

We are driven by our core belief that online travel is about to undergo its next big evolution – one that will see a far greater emphasis on merchandising all aspects of the “travel experience” through the use of visual content. We help hoteliers get ahead of their competition, stand out and merchandise themselves based on their unique story and value rather than price, thereby driving more bookings, supporting higher rates and reinforcing brand identity in the crowded, highly commoditized online environment. As a result, our customers get the maximum return on their marketing dollars. In fact, they typically generate between $7 and $20 dollars in increased bookings for every dollar spent distributing visual content through VNetwork.

 

Corporate Milestones

 

Year

 

Milestone

 
2009

Pegasus Solutions and VFM Leonardo Form Strategic Partnership - Pegasus Chooses VFM Leonardo’s VScape® Digital Asset Management System to Power All Visual Content for ODDr and Content Hub
2008

VFM Interactive Acquires Leonardo Media to create the largest hotel image database and online media network for the global travel industry


VFM Interactive partners with China based technology company, DerbySoft, to help thousands of hotels in China store, manage, and seamlessly distribute their hotel images and rich media across VFM’s vast distribution network


VFM Interactive Inc. completes $18.5 million financing to support its ongoing expansion Investments led by Lake Capital and include investments from existing shareholders JLA Ventures and Centiva Capital
2007 VFM is selected by Sabre Travel Networks, the world's largest GDS, and Travelocity, to provide a complete solution for the sourcing, management and distribution of their hotel photos, videos, virtual tours and other hotel rich media


VFM's Vscape® platform is selected by Galileo (now part of Travelport GDS) to source and manage all its hotel still images and rich media
2006 VFM releases Vscape® Image Compare, bringing innovative new technology to image distribution which automates the comparison of images to eliminate duplication


VFM releases its new proprietary Flash 8 Multimedia Viewer, with a 400% increase in size and wide-screen format, faster loading times, and overall significantly better user experience


VFM hits new views-per-month benchmark with 5,000,000 consumer media views/month throughout its distribution network


VFM hits record numbers: 10,000 clients; 20,000 distribution points, and surge in image views for clients
2005

VFM launches Vscape® Media Manager, a proprietary web-based digital still image and rich media management and distribution solution. Le Meridien and Best Western are beta clients


VFM signs agreement with first GDS, Worldspan
2004

VFM launches its distribution service on Travelocity, Priceline.com and Yahoo!

VFM reaches a new benchmark by raising a new $3 million from JL Albright Venture Partners, a major and highly regarded Canadian venture capital firm
2003

VFM adds Orbitz and TripAdvisor to distribution network
 

VFM launches new technology platform and multimedia distribution service, allowing hotels to distribute videos, 360° virtual tour images and still photos to VFM partner travel sites


The Company changes its name to VFM Interactive Inc. to reflect change in strategy to focus more on online distribution of hotel rich media rather than primarily production
2001

Company receives first brand order for hotel online video tours from Wyndham and begins to distribute its hotel clients’ videos beyond their own Web sites to a few travel Web sites
2000

VFM Interactive is founded as VisualFrenzy.com with a focus in rich media production

What our Customers and
Partners Say

We have been using VFM Leonardo for many years and are completely happy with their product, service and commitment. They offer great service, a great product, and are very easy to work with.


Mark Harrison, Sales and Marketing Manager,
Best Western Stovall's Hotels of Anaheim