For hotels, better merchandising online involves creating an experience that makes travel shoppers say “I want to stay at that hotel.” Catching the interest of online travel shoppers when they’re in the stores can mean the difference between empty rooms and a solidly booked hotel.
Before making a reservation, today’s travel shoppers spend a large amount of time researching and comparing hotels on many different websites. That’s why ensuring your hotel is displayed in its best light on the most channels possible is crucial to your success.
Better merchandising your hotel online is one activity that is an absolute must if you want to increase your bookings. Hotels that focus on better merchandising using visual content distributed to thousands of ‘travel stores’ turn more travel lookers into bookers.
Many sources prove that online video viewing influences buying behavior. Travel shoppers spend a lot of time planning and comparing your hotel against your competition online. In order to engage shoppers, you need a video that your hotel’s story and drive them to book your hotel.
When searching for hotels online, travel shoppers are seeing undifferentiated “listings” that fail to entice them or provide clear incentives to book. Hotels are not presenting their unique stories and special qualities in a compelling ways online.
There are millions of travel websites out there that consumers use to shop for hotels online, including brand and hotel websites, online travel agencies, review sites and many many more. Are you giving travel shoppers a reason to stay on your website or come back to book?
Managing visual content for multiple hotel properties without a digital asset management system can be an organizational nightmare, but more importantly, it can affect to your brand(s) online presence - you run the risk of having wrong or outdated images out on the web for your hotels.
Your hotel is already listed with textual descriptions on thousands of travel websites, but those listings are likely dull, static and unappealing in the eyes of online travel shoppers. By adding video, you’ll give online travel shoppers more information and influence their booking decisions.
Now is the time for hotel marketers to start preparing for the newest trends of the coming year. Download this eBook to prepare for a successful 2014 in hotel marketing.
Boost bookings: Learn how to use VBrochure to tell your hotel's story. Attend the webinar to learn how to tell a consistent story across your website, OTAs, social media and your mobile site.